SET D

Scientific research results reported in the journals are not always recognizable when they are reported in the mainstream press and mass media. How can scientists and science editors avoid the pitfalls? Our speakers will provide some practical solutions for getting a message to the public.

D2. Issues for Small Journals and Subspecialty Journals: Operation, Revenue, and Conflict of Interest
Ana Marusic, MD, PhD, Editor, Croatian Journal of Medicine
Torben Schroeder, MD, PhD, Editor, Danish Journal of Medicine
Glenda Proctor, Director of Publications, Canadian Medical Associations
John Overbeke, MD, PhD, Executive Editor, Dutch Journal of Medicine (Moderator)

What are the unique needs and challenges facing a small journal and a subspecialty journal? Do they compete? How do they operate and maintain revenue? Are there any conflicts of interest? Join our panel of editors to discuss these issues. This session should provide lively discussion and prove to be very important for editors of small journals.

D3. Editing Tools That Help to Streamline the Publishing Process
Steve Holliday, Allen TurnStyle Project Manager, Allen Press, Inc.
John Muenning, Electronic Publishing Development Manager, University of Chicago Press
Bruce Rosenblum, CEO, Inera, Inc.
Barbara Meyers, President, Meyers Consulting Services and Annielaurie Seifert, Account Manager, Allen Press, Inc. (Moderators)

In the effort to streamline the publishing process, electronic tools, such as SGML and XML, are being used to handle some of the tasks usually performed by humans. What does this mean in terms of reducing processing time? Increasing productivity? Cost savings? Increasing efficiencies in manuscript preparation for typesetting? Join us to discuss how these tools can impact the editorial process and how they can be man-aged effectively.

D4. Linking Technology — What’s Here, What’s Ahead?
Chuck Kuscher, Director of Technology, CrossRef/Publishers International Linking Association
Donald Hemenway, Electronic Media Manager, Science
Jenny Walker, Vice President, Marketing and Business Development, Information Services Division, Ex Libris (USA, Inc.)
Stewart Wills, PhD, Online Editor, Science (Moderator)

Hypertext links lie at the core of the World Wide Web, and careful use of this tool constitutes one of the best ways not only to add value to online journal presentations, but to reach new audiences. This session will look at the present and future of linking technology.

D5. Adding Value to the Journal: Is It Worth the Cost and Effort?
Creig Hoyt, MD, Professor, University of California San Francisco, and Editor, British Journal of Ophthalmology
Janet O’Flaherty, Managing Editor, British Medical Journal Group
Alex Williamson, Director, British Medical Journal Group (Moderator )

There has been much debate as to what value publishers add. Some say “none,” it is the authors who give their work for free and publishers merely package and exploit it. This session will explore adding value from the editors’ and the publishers’ perspectives. What is “added value,” how much does it cost, and how much is it appreciated?